Marketing updates the content.
Design builds every asset by hand.
It's the same cycle every time: your team marks up the changes, hands them to a designer, and waits while each one gets re-applied across every layout, format, and locale. Slow, error-prone, and always waiting on someone else's queue.
We close that gap. Content and design connect once — so when the content changes, the finished collateral regenerates itself, fully designed and on-brand. Your team updates the content; the output is already done.
For a sales or marketing team, the content is rarely the bottleneck. You know what needs to change — the new pricing, the updated numbers, the revised messaging. The bottleneck is everything that happens after: getting those changes into the designed materials.
Today that means a handoff. Your team marks up the changes and passes them to a designer, who re-applies each one across every layout, every format, every locale. It's slow, it's a game of telephone where errors slip in, and it ties up your design resource on production instead of design. The more collateral you maintain, the worse it gets.
What we do
We connect the content and the design once. After that, when the content changes, the finished collateral regenerates itself — pricing guides, catalogs, multi-locale versions, print- and web-ready PDFs — fully designed, on-brand, and ready to ship. Your team edits the content and clicks generate. No handoff, no re-applying changes by hand, no waiting in the design queue.
This is powered by ContentBase, our content product platform. It separates the content from the design so each can be maintained on its own — your team owns the words and the numbers, the design system owns the look — and brings them together automatically at output. Brand standards stay enforced because they're built into the generation, not re-checked by hand each cycle.
How it fits depends on what you need. For some teams, ContentBase manages the whole content-to-collateral workflow. For others, it's the generation layer that sits on top of the design and content systems they already use. Either way, updating collateral stops being a project and becomes an edit.
Proof
A global analytics and information services company — providing curated data and intelligence to universities, governments, law firms, and healthcare organizations — produces annual rate guides across multiple languages and locales. Every year meant rebuilding each one by hand: applying the new pricing, reworking the layouts, and repeating it across every locale.
We built them a system where the content is edited independent of the design — and went further, with custom tools that apply price increases across every guide automatically, following each locale's rounding and currency rules. Now the annual update is a content operation, not a design project: the pricing changes apply themselves, and the finished, fully designed guides generate in every language at once.
Your content can do more than your current tools allow.
Book a 30-minute conversation about generating your full product line from a single source.