Your titles are your asset. Your products define your business.
We help educational publishers get more products from every title they publish, without the production cost multiplying with each one.
For an educational publisher, the manuscript is just the beginning. Enormous work goes into a title before it ever reaches a learner — authoring, editorial and instructional review, structuring, accessibility, metadata for discoverability. That title is your core asset.
The question is how many products it can support. In a market where publishers often cover the same subjects, your product line is how you stand apart — the print book, the e-book, the learning platform, the study and assessment tools, the LMS integrations, the licensing deals with partners. Each is a different product, a different way to reach learners, and a different reason a program chooses you over someone covering the same material.
Your editors and authors create the content — the subject matter expertise, the structure, the pedagogy. That's human work, and it should be. The limit usually isn't ideas for new products. It's production: when a title has to be reworked or reconverted for every product, each one is slow and expensive to ship, and you bring fewer of them to market than your titles could support.
What we do
Wrycan automates that production. One source title becomes every product — generated, not reconverted each time. A new product stops requiring a new project. New platforms can be fed from content that's already structured for them. And the same source is ready for products you haven't designed yet.
Built as a content management platform, ContentBase sets itself apart in what it does with your content: turning a single source into your entire product line. It was designed around that from the start, and the approach is proven and repeatable, not reinvented for every engagement.
How it fits depends on what you need. For some publishers, ContentBase serves as their content management system. For others, it's the product-enablement layer that sits on top of the systems they already have — generating new products and formats without replacing what works. Either way, your editorial team keeps authoring the way they author, and every product is generated from the titles you've already invested in.
Proof
When Wolters Kluwer built CasebookConnect — an all-in-one digital learning platform for law schools — the fast path would have been a one-time conversion to hit the launch. Instead, Wrycan built a source model designed to feed that first release and every release after it, without reconverting the content each time. More than a decade later, it still does.
Read the full story: One Content Model, Every Release Since 2014 →
(Wolters Kluwer's Legal Education group is now Aspen Publishing; CasebookConnect continues under the Aspen brand.)
Your content can do more than your current tools allow.
Book a 30-minute conversation about the products you could be building.